Grocer Benefits

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Participation in the Seafood Smart Program has many benefits that cover the social gamut as well as a profit increase across the board. Why? Statistics show that conumers that are more environmentally responsible have not only a higher-than-average education, but they also enjoy a higher-than-average income level. And because this program will help you to attract more environmentally aware customers to your store(s), these same customers will be purchasing from all of the other items that you carry - not just your Smart Seafood!
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Here is what participation in the Seafood Smart Program will do to help you to attract - and keep - this coveted customer group:

  • A plaque and window decals to post in establishments to identify program partners
  • Additional information for website about sustainable seafood & a banner link to Seafood Smart and Seafood Watch Programs
  • Listings on the Seafood Smart and corresponding organizational websites, social media & newsletters with over 15,000 members
  • Inclusion in PR Campaigns, including press releases and interviews to local newspapers and magazines, talk radio spots and local TV news shows
  • Additional materials to assist in reaching out to clientele such as post cards, brochures, coloring-book pages, etc.
  • Opportunity to participate in special events such as community fairs and festivals
  • Seasonal in-store sustainable seafood exhibits to engage and educate customers about benefits of sustainable seafood available at the store
  • Training for front line staff about sustainable seafood choices
  • Placement as a leader in today’s burgeoning “green” economy
  • Increased patronage by environmentally concerned customers

Cost to your Store(s):  $ 00.00

That's right! By simply enrolling and qualifying in the Seafood Smart Program, you will take a giant step toward reaching a larger, higher spending customer group.

The best way to attract these new customers is to
Start Now - BEFORE YOUR COMPETITION DOES.

And you KNOW they WILL!

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Many thanks to our wonderful friends at
the Monterey Bay Aquarium
for their partnership in this excellent program!
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